Advertising sign



May 28, 1929.

J. E. DOYLE', JR

ADVERTISING SIGN Eild Jan. 6, 1928 alims/wud Patented May 28, 1929.

s'rars Jnivins n. nornn, an.,

on Nonwnnn, onto. Y c

ADVERTISING SEGNIY Application filed January 6, 1928. Serial No.244,799.Y

the niain sign element, which sign, by virtue of its construction, maybe very easily and quickly mounted on practically any sort of support,but particularly ,round members such as poles, and which will withstandweather Wear for a comparatively great len th of time.

Other objects and features of the invention will hereinafter appear. Theaccompanying drawing shows the preferred foiin. The essential novelcharacteristics of the invention are summarized in the claims.

ln the drawing, Fig. l is a plan View of the device supported on a treeor pole, the support being shown in broken lines; Figs. 2 and 3 arecross sectional views talien substantially along the lilies 2 2 and 3 3on Fig. l.

rl`lie common practice in mounting heavy paper or paste-board signs foradvertising events such as fairs and the like, is to select a suitablesupport, such as a fence, tree or building wall, and nail the sign tothe support through the corners, usually reinforcing the sign at thenail hole by tin clips. rilhese signs are consequently presented to theobserver at the angle of the supporting surface. In case of fences, thesigns are presented in a very unfavorable angle t0 the observer as heapproaches the sign, Wherefore much of the advertising value is lost.This is mainly because for the most part, the observer passes the signat considerable speed. It is only where the signs may be mounted onbuildings or specially erected sign supports that the sign is presentedin such manner as to be easily read in passing. In the case of mountingthe signs on poles and trees, the signs are invariably curved inconformation to the curved surface of the support, and this detractsfroin the advertising value because the characters of the legend arefore-shortened at each side of the sign.

rlhe present invention contemplates a cheap and effective means forutilizing` poles and trees as a support for such advertising siens, andto so arrange the elements 0f the sign that the printed surface may bepresented full-face to the observer approaching it when he is at normalreading distance from the sign.

The invention utilizes, as one of its elements, a familiar reinforcementfor the edge of the card, namely, that found in calendars, and no claimis therefore made to the reinforcement per se. The inventionis believedto reside in the ensemble of elements. The device as shown Vcomprises ingeneral, a card l, upper and lower end reinforcing members 2, andauxiliary reinforcing members .10.

The card may have its character bearing sur-v 4fecti'vely ,preventedyfrom coming off. This may be done by inserting one edge of the stripinto the confines of a single edge fold 4 of the body, then bending thestrip' about the free edge of the portion 4, and doubling the stripteoverlap both the front and back side of the sign. vThe two bends inthesheet metal,

as at 5 and 6, result in three panels 7 8 and v 9. The auxiliaryreinforcement is in the nature of a circular tab 10, secured in place,as shown in Fig. 3, wherein an edge portion l0a of the tab is foldedbetween the panel 7 of the strip, and portion 4: of the sign body orboard. rlhis edge folding of the tab, may, if desired, extend betweenall the overlying portions of card and strip. The tab has an openingpreferably offset from the center of the tab, as atvll, vand reinforcedas by a rib 11n. The whole tab may be reinforced, if desired, by anannular rib near the outer edge, designated 10b. f

To secure the sign in place on the support, the sign isplaced as shownin Fig. l, and fastening members such as nails 15 driven `through theopenings l1 penetrating the'body or card.

From the above, it will be seen that my sign construction has severalunique advantages in addition to those earlier mentioned. For example,the entire device is capable of being packed flat into a very smallarea; neither the edge reinforce nor the ltabs having any considerablethickness. Further, because the tabs are on the front side of the signand vertically aligned, it is very easy to find the tabs and nailthrough them, locating the high point on the tree or pole in nailing thesecond tab after the first, simply by the sense of feeling, to avoidhaving to sight in placing the sign in upright position. Once in place,the mid-portion of the sign, which is the portion most likely to giveway under the Whipping effect of the wind, is so reinforced as towithstand greater strain than the remainder of the edge, because of theadditional reinforcing effect of the tab.

I claim zl. As a new article of inarnifacture, a sign comprising a bodyportion of cardboard or the like adapted to be printed on and having itstop and bottom edges provided With folded sheet metal reinforce devices,and a pair of vertically aligned tabs With one edge thereoffolded andembracedby respective reinforce devices and extending therefrom inwardlytoward each other in a plane parallel to the plane of the body on thefront or printedV face thereof.

2. In an advertising sign, a panel formed from a single piece offlexible material, such as cardboard, a pair of sheet metal reinforcedevices in folded relation to the top and bottom edges ofA said panel,and a pair of tabs lying against the body of the panel adjacent top andbottom thereof, and having open ings for the passage of nails or thelike through the panel, said tabs extending Within o the foldedreinforcing ine'inbersand clamped in place thereby.

k3. A sign comprising a panel with suitable insignia on the facethereof, one end of said panel being bent over toward the face thereofin a Uf-forin, a tab lying against the face of the panel and having itsendportion bent back on itself and inserted Within the U-part of thepanel, and a metal binding strip having one extreme end lying Within thefolded por'- tion' of the tab, and thence bent backwardly on itself inthe form of a U Within Which the folded portions of the panel and tablie, said binding strip extendingalong the edge of the sign and said tabhaving an opening for the passage of a nail through the sign adjacentthe Vbinding strip. A

4. A sign comprising a panel With suitable insignia on the face thereof,one end of said panel being bent over toward the body thereof in aU-form, a tab lying against the body of the panel and having its endportion inserted Within the U-part of the panel, and a metal bindingstrip extending along the edge of the sign and having one edge portionlying Within the folded portion of the panel, said strip being thencebent back- Wardly on itself in the form of a U Within which the adjacentportions of the panel and tab lie, said strip holding the `U portion ofthe panel pressed together to clamp the tab therein.

In testimony whereof, I hereunto aflix my signature.

JAMES E. DOYLE, JR.

